The culture differences between Sony and B&O The focus of our

comparative analysis lies on two multinational corporations competing

within the business of audio-video equipment. The two corporations are

the Japanese company, Sony, and the Danish company, Bang&Olufsen (B&O).

These two corporations were chosen primarily because the two were in

the same business which sets the basis for our comparison. Secondly, we

feel that the Japanese and the Danish culture appear to be very

dissimilar. Finally, we chose the two because of the accessibiliy of

useful information regarding them.